Moses Eteng, known as Educated Agidi, sells agidi in suits across Akwa Ibom, redefining street food with style and innovation.
Meet Moses Eteng, a 25-year-old entrepreneur from Uyo, Akwa Ibom State, who has redefined street hawking with his distinctive approach. Known as "Educated Agidi," Moses is renowned for selling agidi—a traditional cornmeal delicacy—while impeccably dressed in suits and ties, a style that sets him apart and attracts customers.
Moses began his journey in 2008, working for an agidi vendor for a decade. In 2018, after parting ways with his employer, he established his own business. Demonstrating resilience and innovation, he used proceeds from his agidi sales to fund his secondary education. His commitment to hygiene and presentation has not only boosted his sales but also earned him widespread recognition.
His unique marketing strategy caught the attention of Obasesam Okoi, a U.S.-based lecturer, who was so impressed that he gifted Moses ₦350,000 to expand his business. Moses plans to use this support to set up kiosks in strategic locations across Uyo, complementing his street hawking efforts. He has also formalized his brand by registering "Educated Agidi" with the Corporate Affairs Commission and maintains customer engagement through a dedicated WhatsApp group.
Moses Eteng's story exemplifies how innovation and dedication can transform traditional businesses, inspiring many in the entrepreneurial landscape.
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